Sony Bank Targets Gaming Payments with 2026 Stablecoin Launch
Sony Bank will enter the U.S. stablecoin market through a partnership with Bastion, aiming to reduce transaction fees for PlayStation users and anime content subscribers. The dollar-pegged stablecoin—slated for 2026—marks Sony's first digital asset venture.
The Tokyo-based lender applied for a U.S. banking license in October and is establishing a dedicated subsidiary. Bastion will handle issuance, reserves, and custody for the stablecoin, which targets Sony's lucrative U.S. market accounting for 30% of external revenue.
This MOVE follows growing institutional adoption of stablecoins for payments. By leveraging its gaming ecosystem, Sony positions itself to capture crypto-native users while bypassing traditional payment rails.